My name is Joëlle,

I am 40 years old and I live in Switzerland. I started my YouTube channel FluffyKawaiiJo in 2016. After making very diverse videos about everything I love (entrepreneurship, gaming, travels), I quickly focused my channel on lolita fashion and kawaii lifestyle. With my 800+ videos, I help people be confident in wearing alternative fashion and taking steps to love themselves and be happy doing what they like.